



These two M&M characters have been used for M&M candy for as long as anyone has really remembered. They show the personification of the product that is actually being endorsed. They show a playful and joyous character for the product, which makes potential customers want to buy it.
In this advertisement for cranberry juice, two men are saying that the cranberry juice, which is up to their knees, is 100% natural. Then one of them pours a cup of sugar into the juice which proves that it is not full natural. This picture shows an example of irony because it says one thing, but in the end it appears to be the opposite.
Clothing brands use anaphors to help express their clothing designs, makes it more popular. The repetitive pattern helps us remember the brand names especially in the usual font that it is presented in. Anaphors are useful for instilling messages in our heads.